The New England Patriots and Atlanta Falcons face off in this Sunday. While most fans will tune-in to watch the action on the field, according to , almost 18 percent of adults say the commercials are the most important part of Super Bowl Sunday.
This year Fox is charging marketers approximately $5 million for a 30-second spot, and advertisers are complementing their TV ad campaigns with social media messaging to grab customer attention.
Joining us to discuss this year's line-up of and their importance to marketers are Kelly Tassos, associate director of advertising for the , and CEO Jackie Reau.