On this day in TV Kiese History鈥�.
Aug. 16, 1989: Owners of WCVG-AM (1320) killed Elvis 鈥� the nation鈥檚 first all Elvis Presley radio format 鈥� on the 12th anniversary of Presley鈥檚 death.
The tiny Covington country music station had brought Elvis songs to the radio on Aug. 1, 1988, shortly after published reports of Elvis sightings at a Burger King in Kalamazoo, Mich.
For 54 weeks, 鈥淭he Elvis Station鈥� aired 632 Presley recordings.
鈥淲e stretched it out long enough. It made money the first few months, and that was about it. Then it just died,鈥� program director Mike Monhollen told me back then.
Cincinnati鈥檚 all-Elvis station made headlines in People, Rolling Stone, USA Today, the New York Times, Variety and Newsweek. But it failed to make it into one crucial publication 鈥� the local radio ratings.
The King鈥檚 radio reign here ended when a WCVG-AM employee swung a fire axe outside the Milford studio and severed the coaxial cable to the antenna in Covington. (Don鈥檛 be cruel!) The station immediately switched to the Denver-based Business Radio Network.
The country station started in 1965 as WCLU-AM, or 鈥淏ig CLU Country.鈥� In 2006, it broadcast an Spanish language format for several years, before switching to an urban gospel format.
Family-owned Great Lakes Radio in 2010 purchased WGVG-AM, now called 鈥�
Elvis died on Aug. 16, 1977, in Memphis, Tenn. He was 42.
